Content Marketing vs Traditional Marketing – Content sells the idea & Traditional aims to sell a product.

STRATEGIC MARKETING – TRENDS FOR 2016

Adv & Disadv of being shortsighted – Take note of how you name or sell your product, the naming can work in your favour or against.  

• Turn the tables 
• Leveraging un(healthy) Obsessions
• Exclusively inside
• Finding beauty in an ugly environment @bizcommunication