A Logo is not Branding, it is an element of branding. Brand design is basically a clear explanation of a logo. It is a virtual representation of your brand which includes colours, symbols and icons. A Logo / BRAND is a marketing tool.

What is Branding?
Branding is the marketing practice of creating a name for your business. It is the action you take in creating your brand. The Voice or tone of the business is important, so you need to understand how it works.

Why is Branding Important?
It has the power to drive new business/clients. It gives your audience a clear perspective of what your about.